A standout Mega frame with bold lenses in red, capturing the essence of racing in every detail. Unveil @rayban for @ScuderiaFerrari’s newest special edition.
Back on home turf. @LewisHamilton returns with a new look.
A$AP Rocky steps behind the lens as Creative Director of the Wayfarer Puffer campaign, reimagining an icon where it all began. Shot in Harlem, shaped by Rocky.
A$AP Rocky disrupted Paris Fashion Week with a masterclass in modern luxury while showcasing his latest Ray-Ban designs, including the Wayfarer Puffer.
AWGE’s OBLIGATORY FASHION show rewrote the rules, with select looks featuring the Wayfarer Puffer and a range of optical Ray-Ban styles.
The future has a new perspective. Rocky’s Next Generation collection made its runway debut in Paris - experimental silhouettes with an elevated attitude. Coming soon.
Behind the scenes, Rocky brought the block with him, featuring street-cast Harlem locals and the artists who keep him inspired.
Creative Director A$AP Rocky shaped the campaign through raw Harlem vision. His crew, his people, his city.
Hip-hop heritage meets NYC legacy. Owning every moment in the Wayfarer Puffer.