Move with intention. The North Face X Undercover coming soon.

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17

1 days ago

With enhanced cushioning, trail-optimized propulsion and adaptable stability, meet the trail shoe built to go the extra mile, VECTIV Enduris 4.

1552

12

5 days ago

We play with distance. #WePlayDifferent

2025

15

7 days ago

A dual-stacked VECTIV plate system. Nitrogen-infused DREAM foam. Push the pace like you’ve never felt before with Summit VECTIV Pro 3.

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20

6 days ago

We’re heartbroken to share the loss of our friend and colleague. Alex Pashley’s curiosity and kindness left a mark on everyone who had the privilege of working, riding, and running alongside him. Pashley was an explorer to his core: As a photographer, he captured the nuances that transform a good story into a great one, and was celebrated and showcased across major snowboard publications. And he loved being on a board just as much as being behind the lens, building community through deep powder and big lines. Always quick with a joke, a penguin suit, and a boogie board—and team Polaris through and through—Pashley brought an irreplaceable sense of levity to the most difficult expeditions. His search for adventure will forever guide us. We send condolences to the families, friends, teammates, and communities impacted by this tragedy. Our hearts are with Pashley’s wife Erin, his family and his beloved Bernese Mountain Dogs, Dale and Rainer.

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346

14 days ago

Last-minute AK strike mission turned into a dream trip—bluebird days, all-time snow, and an all-time crew. @caite_zeliff chasing it in the Chugach.

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22

15 days ago

Starting altitude: 13,000 feet. Years of effort: 4. Conditions: Bitter cold. First winter free ascent of D7 on The Diamond of Longs Peak: Done and dusted. The North Face athlete @mattsegal along with @jessehuey and @quentinclimbing pulled off an impressive feat in Rocky Mountain National Park. Known as the premier wall for summer alpine rock climbing in Colorado, the East Face of Longs Peak is an intimidating task in prime conditions—but climbing it in the winter is an entirely different beast. Says Matt: “This was by far the coldest and wildest climbing objectives I’ve ever had. It began as lofty goal mostly to support Jesse but somewhere in our years of effort, I fell in love with the suffering and began to enjoy the quest.”

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29

18 days ago

Anyone who says the Midwest is just flat has obviously never met @bookofsamuel or @sheeneenagins. Check out the highlight reel of just how much incredible rock can be found (and climbed) in these hidden gems of the Great Lakes region. Together with @bearcam, Sam has been on a mission to find and explore different locations and their unique sights, sounds, feelings—and of course, rocks. Dive deeper into their experiences in the latest issue of @citiestocrags zine.

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44

19 days ago

“This isn’t about making pretty or fast turns. It’s about survival.” Standing at 2,359 meters, the Tuc des Hemnes represents one of the most technical mountains in Spain’s Val d’Aran—and a legendary first descent for @aymar_navarro. With every strategic step, precise drop and stressful, exposed line, Aymar completed his missions in the mountains he calls home. Join us in celebrating this incredible feat—and looking forward to the limits he defies next.

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39

20 days ago