Global Brand Ambassador Wang Yibo steps into our Spring Summer 2025 campaign by David Sims, amongst the soft, wispy fog lingering between the trees of the Collsacabra mountain range in Spain—the borders of a silent, fantastical world.
Creative Direction Jonathan Anderson
Photography David Sims
Styling Benjamin Bruno
Production Holmes Production
Set design Poppy Bartlett
Music performance Studio Frédéric Sanchez
Sound mix Oli Burslem