is the marketing funnel dead? 👀 Today, your firs

Adobe

is the marketing funnel dead? 👀 Today, your first touchpoint with a brand might be a so-called “bottom-of-funnel” moment — like a TikTok review that sends you straight to checkout, even if you’ve never heard of the brand before. #AdobePartner The path to purchase is chaotic and the funnel is no longer linear, but the funnel still works when you need to justify that marketing budget. It’s a helpful way to explain marketing (and its $$$ value) to stakeholders who need a little structure, but as @adobe CMO Lara Balazs said, it’s important that you don’t mortgage your future by only focusing on the bottom-of-the-funnel! P.s. the @femalequotient lounge at #canneslions was full of amazing programming like this that is *free* to everyone, no badge required. #canneslions #canneslions2025

219

9 days ago

Comments

8 days ago

AMAZING!!!!!

8 days ago

Goals!!!!!

Kristina Rutherford |AI Social Media Marketing Automation

8 days ago

The marketing landscape is definitely evolving, and those TikTok moments are game-changers!

Christopher Creese

9 days ago

So much info and I’m thankful for it!

Connor H. | Influencer + Ohio Lifestyle Creator

9 days ago

Living vicariously through you! These nuggets 🙌🙌🙌

chloe shih ✧･ﾟ

8 days ago

girll it was awesome meeting you at cannes lions with adobe!! so great chatting with you ~~

Oculynth

8 days ago

Awesome

CS MARKETING & MEDIA

8 days ago

Incredible insight. The blend of creativity and structure is what makes marketing work today.

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