Back from Cannes Lions, where @adobe and LinkedIn hosted one of the most important conversations of the week: The Rise of the Professional Creator. We heard from LinkedIn insiders about how showing up online is no longer optional, it’s required for outsized career outcomes. As a first-gen professional, content creation changed my career trajectory. And it’s only just beginning. Stay tuned for more Cannes insights! #AdobePartner #CannesLions2025

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Creativity, marketing, and AI fused together to create the perfect week of inspiration and thought leadership at this year's @Cannes_Lions International Festival of Creativity ✨ We joined conversations around generative AI's role in marketing and its ability to accelerate ideation and production, while keeping human ingenuity at the heart of it. We immersed ourselves in the 30th celebration of the Young Lions competition, where we had front row seats to see the future of creativity. Needless to say, #CannesLions2025 was a week to remember! 👏

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is the marketing funnel dead? 👀 Today, your first touchpoint with a brand might be a so-called “bottom-of-funnel” moment — like a TikTok review that sends you straight to checkout, even if you’ve never heard of the brand before. #AdobePartner The path to purchase is chaotic and the funnel is no longer linear, but the funnel still works when you need to justify that marketing budget. It’s a helpful way to explain marketing (and its $$$ value) to stakeholders who need a little structure, but as @adobe CMO Lara Balazs said, it’s important that you don’t mortgage your future by only focusing on the bottom-of-the-funnel! P.s. the @femalequotient lounge at #canneslions was full of amazing programming like this that is *free* to everyone, no badge required. #canneslions #canneslions2025

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The most *powerful* thing you can learn: storytelling 😌 @adobe had a massive presence at Cannes Lions this year working with brands like LinkedIn, Coca-Cola, Pinterest to bring marketing and storytelling to a whole new level with AI. Their suite of storytelling tools include: 𝗔𝗱𝗼𝗯𝗲 𝗙𝗶𝗿𝗲𝗳𝗹𝘆 - use GenAI to create images and videos 𝗔𝗱𝗼𝗯𝗲 𝗘𝘅𝗽𝗿𝗲𝘀𝘀 - make social media graphics, videos, flyers 𝗔𝗱𝗼𝗯𝗲 𝗚𝗲𝗻𝗦𝘁𝘂𝗱𝗶𝗼 - manage and measure campaigns at scale 𝗔𝗱𝗼𝗯𝗲 𝗙𝗶𝘇𝘇𝗶𝗼𝗻 - transform brand guidelines to adaptive assets automatically #adobepartner #canneslions2025

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"Nothing Moves Without Black Queer Art. This Pride, I’m honoring the bold, brave, and unapologetic storytelling of Black queer and trans icons who paved the way—where joy, legacy, and identity collide. Partnering with @adobe, I’m creating in their footsteps, and for those who come after—so our stories are seen, felt, and never forgotten. #adobepartner #blackqueerjoy #pridemonth" - @hippypotter

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“With this series of works, I just wanted to spread the love and show some LGBT characters that I really like and get people to know more about them. It's great when you feel seen and represented in media.” 🏳️‍🌈 Thiago is a creator living in Brazil who, through their illustrations, reminds us how powerful it is to see yourself reflected in stories, characters, and culture. Their work is a celebration of queer identity—vibrant, affirming, and created with heart. 🎨 @oaksdraws Made with Photoshop

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Recap of my time with @adobe at @cannes_lions #AdobePartner #canneslions2025

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Alesha Randolph is a New York-based illustrator whose vibrant, expressive work brings stories to life through color, character, and heart. From illustration to design, Alesha uses her creativity to affirm, uplift, and center representation, reminding us to take up space and show up as our full selves. This Pride Month, we’re proud to spotlight Alesha and celebrate her voice, vision, and creative brilliance. 🌈 🎨 @aleshaewilliams Made with Illustrator

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Dear all Creators, the French Riviera is where you need to spend a week in June next year! Spent the past week in Cannes Lions with @adobe and it was life changing. Incredible. But don’t just take my word for it, watch the video, come out here and you’ll feel the energy. See yall here next creators! #adobepartner

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