“Hanoi moves fast, but I try to slow it down. There’s always movement—bikes zipping past, vendors setting up, people weaving through the chaos like it’s second nature. It looks wild from the outside, but somehow, it all just works. I love catching those little in-between moments—someone haggling over flowers, a quick glance between strangers, a quiet pause in all the noise. They’re easy to miss, but that’s what makes them worth capturing. The Sony FE 50mm F1.2 G Master has been perfect for this kind of hunt—it adds such beautiful depth and cinematic feel to these fleeting moments, making them linger just a little longer.” - @kosnio ✨👏👏 Paired with his Sony Alpha 7C II (an excellent travel combo) 📸 #SonyAlpha

3696

30

15 hours ago

Atlantic Puffins 🐧🌿 Taken by @paulbrowning.photography on the Farne Islands, Northumberland, NE England with his beast of a set up for wildlife (or any far away subjects) — the Sony Alpha 1 II + 400mm F2.8 G Master OSS. #SonyAlpha

5954

100

21 hours ago

How to take handheld long exposure photos on the Sony Alpha 7 IV 📸 with @mcgeee . Save this for your next adventure ⛰️ #SonyAlpha #photographytips

2640

32

2 days ago

Dreaming of an Alaskan adventure? 🏔️🐻📷 Holland America Line and Sony Alpha have teamed up to help you capture memories that last a lifetime – just like these stunning photos from Sony Ambassador, @colbybrownphotography, who joined us on Zaandam last week! To celebrate Alaska season, we’re launching the Sony Alpha x Holland America Line Sweepstakes! All summer long, enter for your chance to win epic prizes like Sony WH-1000XM5 headphones each month (Valued $399.00) – and our GRAND PRIZE: a Sony Alpha 7R V camera, two G Master lenses, AND a cruise for two with Holland America Line (Value $12,221.97)! 🌟 How to enter: Post your best photo on your Instagram feed with #AlphaHALCruise #sweepstakes and tag @sonyalpha and @hollandamericaline from July 2, 2025, to September 30, 2025. NO PURCHASE OR PAYMENT NECESSARY. Open to legal residents of U.S./D.C. and Canada (excl. QC), 21+ at time of entry. 07/02/25-09/30/25. See Official Rules, including prizes, entry instructions, and odds of winning here. Void in U.S. territories, Quebec and where prohibited. Sponsor: Sony Electronics Inc., 16535 Via Esprillo, San Diego, CA 92127. Full Sweepstakes rules are available on Alpha Universe, through the link in our bio.

2011

14

1 days ago

“My Sony Alpha 7R V rides close, locked in, always ready. I recently upgraded to this camera, paired with the Sony 70-200mm F2.8 GM OSS II lens and a 2x converter—and I couldn’t be happier. This set up gives me the reach and clarity I need to capture Florida’s incredible wildlife and the flexibility to take beautiful portraits of friends I bring along on hikes. The quick autofocus is a game-changer, especially for capturing fleeting moments when someone spots a gator or bird and yells, “Over there!” - @yrsaclicks 📸 What’s your go-to wildlife set up ATM? 🐊 #SonyAlpha #wildlifephotography

3625

110

2 days ago

One lens + one camera to rule them all.. the Sony Alpha 7R V + 28-70mm F2 G Master >>> “The A7R V is my favourite camera — offering the perfect balance of ultra-high resolution, excellent low light performance, class-leading autofocus, and all in a compact body. The flip-and-rotate screen is the best of its kind, and the 9-million-dot EVF gives the best mirrorless photo experience I’ve ever had. I paired it with the 28-70mm f/2 GM to see how it compared to my go-to prime combo: the 24mm GM and 50mm f/1.2 GM. It genuinely held its own — covering everything I needed. In fact, I’d love to keep my primes and add the 28-70mm f/2 to my kit in future.” - @withgar 👏👏 Comment SETUP below to get sent the links to this killer combo directly to your DM’s. #sonyalpha

10529

144

3 days ago

Goal for the rest of the summer: slowing down and enjoying the little things like this squirrel. 🐿️👌 Pro tip: if you want to capture things at a moment’s notice, check out the Alpha 9 III (maximum shutter speed is 1/80000 with zero blackout). Shot by @anke_kneifel using Sony Alpha 9 III + 85mm F1.8 in Vienna, Austria. #SonyAlpha

5251

69

3 days ago

@bryanhynes turns regular life into movies and shows you how he does it with his Sony Alpha 7 IV. 🎥 “The Sony A7IV is the best hybrid photo and video camera I’ve used. The image quality is incredible and the fast focus and flip screen as a solo creator is a must.” - Bryan. Take notes. 📝 #SonyAlpha #videography #videographytips

3120

173

4 days ago

Land, ho! 🚢 Photo by @bkprophoto in Fort William, Scotland. “Thanks to the articulating screen of the Alpha 7 IV, I was able to shoot low to the ground to incorporate the water reflection and compose the shot of the famous shipwreck. I can also rely on the camera’s excellent focusing to nail the focus on the ship. The long focal length was chosen to compress the ship and the United Kingdom’s tallest mountain, Ben Nevis, which is in the background.” - @bkprophoto 🙌 #SonyAlpha

7909

53

4 days ago