“This image was captured at sunrise from the classic vantage point overlooking Pehoé Lake, with the dramatic Cuernos del Paine in view. Using my Sony a7R IV, I took advantage of its high resolution and dynamic range to capture the soft morning light with incredible detail. I used my Sony 16-35mm f/2.8 GM lens, which allowed me to slow the shutter, creating a soft, dreamy motion in the sky and water— perfect for capturing Patagonia’s ever-changing atmosphere.” - @navigateourlives. Magnificient capture. 👏👏 27mm | F/4.0 | 13sec | ISO 125 #SonyAlpha

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1 days ago

Giving Spring her moment before she’s gone again. Your photo challenge for this month: take a self-portrait. For inspiration, this stunning self portrait @sachiko_stxiv took surrounded by cherry blossoms in Higashi-oyama, Shizuoka Japan, using her Sony Alpha 7 IV + 85mm F1.4 G Master II. 🌸🌸 #SonyAlpha

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1 days ago

summer’s coming and you know what that means.. more opportunities to go out shooting at night (without freezing) 🏙️🎉 This enchanting nighttime shot of Hong Kong was taken by @feelight.feel_the_light using a great option for a high-resolution, compact camera, perfect for travel - the Sony Alpha 7CR. #SonyAlpha

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2 days ago

The Sony Alpha 7R V always understands the assignment 📝 Fast moving subjects ✅ High-resolution ✅ fine details ✅ Capture your campaigns effortlessly like @matt.pearsonn did here with the Sony Alpha 7R V + 16-35mm GM II + 70-200mm GM II. “This setup is my go-to for commercial work. I love the autofocus and high image quality - both lenses pair beautifully with the body for fast, accurate tracking and flexibility in dynamic environments.” - Matt. 🙌 #SonyAlpha

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3 days ago

“The Wanaka Tree is no doubt an iconic spot — one of those places most photographers dream of shooting, even knowing it’s been captured a thousand times before. I’d already been there three times that week, each time hoping for something magic, but wasn’t super stoked on anything I had captured. On the fourth morning, everything changed. The sky lit up in a way I’ve never seen — soft pinks blending into deep blues, the kind of color that transforms an entire landscape. I stood there in disbelief at what I was seeing, almost forgetting to compose an image.” - @j_kreiss 👏👏 This is what it’s all about. Captured with Sony Alpha 7 III + 24-70mm F2.8 G Master. 1/3sec | F8 | ISO 200 | 43mm. #SonyAlpha

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3 days ago

First light at Mt. Fuji 🏔️ Shot by property photographer extraordinaire @thepropertyphotographerltd using Sony Alpha 1 + Sony 24-105mm F4 G OSS lens. “I love this lens when travelling as it provides me with a great focal length range. The stabilisation also helps me to keep my clips smooth when on the move and frantically capturing moments which often don’t provide me with enough time to setup a gimbal. This was the lens I used most of the time during my trip to Japan, and is always in my travel kit bag.” - Leighton. #SonyAlpha

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4 days ago

High-contrast scenes and mountain landscapes are often one and the same. #SponsoredBySony I recently visited the Cascades with my @SonyAlpha 7R V and 100-400mm GM telephoto lens and reached a favorite fire lookout to capture a nearby volcano in dramatic light. This camera is my go-to in the mountains — not just for its resolution, but because its performance and build consistently hold up in tough conditions. In this video, I break down the simple steps I use to dial in my exposure and take full advantage of nearly 15 stops of dynamic range. How do you tackle high-contrast scenes? Share your approach below! #SonyAlpha

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5 days ago

“Sony is giving you another reason to question everything you’ve believed before” is the resounding sentiment surrounding the NEW Sony 50-150mm F2 G Master lens - the world’s first 50-150mm lens with a constant F2 aperture throughout the zoom range. See why and learn more now through the link in our stories + bio ⚡️👀 #SonyAlpha

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5 days ago

@clearedtoland.1 is taking our camera gear to new heights ✈️🌙 “My main camera is the Sony A7IV paired with the 70-200 GMII most of the time, combined also with the 14mm GM 1.8 and the 35mm 1.8, my to go lenses during all my flights + the 2x teleconverter. My favorite feature about my sony camera is the fast autofocus and the versatility of the A7IV to take great photos and videos, even in low light conditions!”👏👏 Tap the link in our stories + bio to shop this versatile hybrid camera, the Sony Alpha 7 IV, and these lenses NOW. #SonyAlpha #aviationphotography

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6 days ago